Facebook Marketing Strategy

Set Your Business Goal

Set your marketing goal for reaching your targeted audiences. There are different types of goals available on Facebook. You can set goals like “Get More Facebook Page like, Get More Call, Get More Website Visitors, Get More Bookings, Get More Website Purchases, Get More Messages, Promote Your Business Locally, and Grow Customer Base”. After creating Facebook Page, you have to set you marketing goal to get maximum leads, traffics, brand awareness, followers, and sales.

Marketing Segmentation or Customer Segmentation

You can segment market according to customer behaviour, geographic segmentation, and demographic segmentation. So, segment your targeted audience by age, location, behaviour, and interest.

Facebook Content Strategies

You can apply the mix content types like posting graphical posts, videos, stories, reels, carousel for engaging your targeted audience and get the maximum traffic. Share the content which educate people such as giving tips, how to create video to gain traffic, how to create an image in Canva, and other educational content.

Paid Facebook Marketing Strategy

Set up your goal such as brand awareness, lead generation, conversion, and gears your campaign accordingly. Run such types of campaigns for increasing traffics, brand awareness, sales growth, lead generation. If you run and optimise these campaigns successfully, you’ll get your potential customer and increase your sales funnel. You have to run the retargeting campaign for converting those customer into sale who visited or interacted your page before but didn’t convert. You have to analyse the ads performance, observe CTR (Click Through Rate), CTC (Cost Per Click), CPA (Cost Per Acquisition), CPM (Cost Per Mole), and other activities of customers.

Engagement & Community Building

Organise live video, use polls & Q&A session to interact directly with the followers. Captivate your targeted audiences by responding to their comments, messages, and reviews to represent that you value their feedback.

Post Strategies

Choose proper date and time to post attractive image or video in Facebook. Some Analysis says that Tuesday-Friday are the perfect days on which individuals are most actively engaged on the platform. The perfect timing of the engagement of the post is approximately 3 AM (Eastern) as well as on Tuesdays at both 10 AM (Eastern) and noon on Tuesday-Friday.

Engage Frequently

Engaging and interaction play a very important role to run any successful Facebook Page. If any individual frequently engage with the Facebook page, he/she will have probabilities to gain new followers & likes. You should analyse the insight regularly and observe the engagement rate, CTR, and conversion rate.

Be Vigilant of Review & Feedback

You have to avoid providing rude, negative and personal responses to your customers. You should keep in mind that professional responses attract new customers, especially if you are just establishing a new business or brand.

Source:

• mailchimp

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What are we going to achieve ?

Suppose, you have a Facebook page. But you don’t have enough time to publish thousands of posts. You want auto post in Facebook page? Yes, you can automate the process completely. A software system or bot will be posting frequently on your behalf. You just need to set which contents (Text, Image, Video etc.) you want to post automatically.

• You can set the interval between postings. You can post something every hour, every 2 hours or every 12 hours etc. Or even every minute, though it’s not a good idea at all.

• Does it cost money ? Not a single penny !

• Anyway I will show you an example. I am giving you a Facebook page link which manage all their posts with the help of Facebook Graph API.

Not only auto posting from predefined content, but also you can query database or scrape web, prepare data and then post in Facebook automatically. That will be more complex, but easy if you are an experienced developer. The marked content in the above emails has been queried from MySQL database, then processed and then posted in Facebook page automatically

Initial setup

• At first, you have to create a Facebook app from Facebook developer console . For your convenience I will give you a YouTube tutorial which shows every step comprehensively.

• After you finish this video I will provide you some code sample that works seamlessly.

API Key

From the above video you have got the API key, please save the API key with proper security. Then we will send a Http POST request to the API URL using CURL. Notice the API URL structure:

$url = "https://graph.facebook.com/$pageId/photos?url=$imagePath&caption=$content&access_token=$accessToken";

To call this API, you need the Facebook page ID. Now question is how you can find the page ID ?

How to get / find Facebook page ID ?

1. Go to your Facebook page
2. Press CTRL + U . This will open page source code.
3. Press CTRL + F and write delegate_page_id . Then you will find an object which looks like

"user":{"id":"61550xxxx580","delegate_page_id":"12210xxxx71200696"}

Note that searching for delegate_page_id we’ll find multiple match. Search for next match until you find an object like this. For your convenience I am also attaching a screenshot :

Auto posting code

Now read the code with attention:

<?php

/**
 * Post to Facebook Page using Graph API.
 *
 * @param string $pageId The ID of the Facebook page to post to.
 * @param string $accessToken The access token with the necessary permissions.
 * @param string $content The message or caption to post.
 * @param string $imagePath The URL of the image to post (optional).
 *
 * @return mixed The API response as a JSON-decoded object or array.
 */
function postToFacebookPage($pageId, $accessToken, $content, $imagePath = null){
    // Encode content as URL-safe string
    $content = urlencode($content);

    // Determine the endpoint and payload
    if ($imagePath) {
        // If an image path is provided, post as a photo
        $url = "https://graph.facebook.com/$pageId/photos?url=$imagePath&caption=$content&access_token=$accessToken";
    } else {
        // Otherwise, post as a regular feed message
        $url = "https://graph.facebook.com/$pageId/feed?message=$content&access_token=$accessToken";
    }

    // Initialize cURL session
    $ch = curl_init();

    // Set cURL options
    curl_setopt($ch, CURLOPT_URL, $url);
    curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);
    curl_setopt($ch, CURLOPT_POST, true);

    // Execute cURL session and capture the response
    $response = curl_exec($ch);

    // Check for cURL errors
    if (curl_errno($ch)) {
        throw new Exception('cURL Error: ' . curl_error($ch));
    }

    // Close cURL session
    curl_close($ch);

    // Decode JSON response and return it
    return json_decode($response, true);
}

This will publish a post in Facebook on behalf of the user who allowed permission while generating API.

Here we have demonstrated using PHP language. But notice that we used CURL which can be used with any language like Python, Javascript, Java, C# (.Net), Go, Rust, Ruby etc. Just use the CURL library of your favorite language. Then you can auto post in Facebook page with in language .

Publish post every hour

Now if you want to auto post in Facebook page like this every hour or particular period of time, you can simply use cron job. But mind that every API has a rate limit. Do not cross that limit least you should be imposed restriction from Facebook.

If you face any problem feel free to comment .

Practical example

I publish all the blog posts of mindila.xyz/blog using Facebook auto-publish mechanism.

Business solution

If you need business solution regarding Facebook page, groups etc. and graph API, you can contact our company email.

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